Introducing Amazon Fresh Full Service: A Dedicated Program for Vendor Central Grocery Brands
Amazon closed all 72 of its branded Fresh and Go stores in January 2026 and pivoted the entire Fresh business to digital. For 1P grocery vendors, every sale now starts with a search bar, not a shelf, and most brands are still leaving that channel to Amazon or their broker by default. We built a dedicated program for exactly this gap, and we're formally introducing it today.
- TopRank Partners is launching Amazon Fresh Full Service, a dedicated management program for 1P Vendor Central grocery brands, built around the grocery expertise we've already been developing.
- Every account gets a named Pod of three senior operators, a Senior Brand Manager, Catalog Manager, and Advertising Manager, capped at nine accounts per Brand Manager and written into the contract.
- One performance-based fee, 2.0 to 3.0% of monthly GMV capped at $20,000 to $30,000, covers advertising, content, chargeback recovery, and AVN/AON preparation, with no ad-spend markup and no recovery commission.
- The program already has a closed-loop proof point: Del Real Foods saw 65% revenue growth, a 7.3x return on ad spend, sub-14% ACOS, and held the #1 keyword position for "tamales" for seven consecutive months.
- It starts with a free vendor audit, 5 to 7 business days, no cost, and the findings are yours to keep whether or not we end up working together.
Why we're launching this now
The channel just changed permanently, and most Fresh vendors haven't changed how they operate it.
On January 27, 2026, Amazon closed all 72 of its branded Fresh and Go stores, 57 Fresh and 15 Go, converting many to Whole Foods and redirecting the rest to same-day delivery. Fresh is now a fully digital business. For a 1P grocery vendor, that means every sale starts with a search bar, not a shelf, and most brands are still leaving that channel to Amazon or their broker by default.
The gap shows up in the operational detail. A typical grocery listing uses just 3 of its 9 available image slots. Fewer than a third of grocery brands run any paid advertising on Fresh at all. Meanwhile same-day perishable sales volume is up 40x since January 2025. The demand moved to digital faster than most vendors' operations did.
This isn't a bolt-on category for us. Before founding TopRank, JP scaled a food brand internationally from the brand side, which is why we built grocery and Fresh into a dedicated practice rather than a line item.
The digital shelf is wide open
Most Fresh vendors underuse the tools already in front of them, even as demand shifts to digital at speed.
What Amazon Fresh Full Service actually is
One Pod of three named senior operators running the digital shelf as a single system, alongside your broker, not instead of them.
Your broker keeps what brokers do well: supply chain, logistics, and purchase orders. The Pod owns the digital shelf. A Senior Brand Manager holds the Vendor Manager relationship, AVN/AON preparation, and the Marketing and Growth Plan. A Catalog Manager owns content, A+, the Brand Store, and Subscribe & Save. An Advertising Manager runs all paid media. Each Brand Manager is capped at nine accounts, and that cap is written into the contract, not offered as a soft guideline.
Underneath the Pod sits In-Syte, our proprietary intelligence layer: more than 150 AI agents monitoring over 230 data points per SKU per week and raising over 300 automated flags, with Fresh-specific layers built for this channel.
One Pod, three named operators
Three senior specialists run the digital shelf as one system, capped at nine accounts each, alongside your existing broker.
What's included, and how it's priced
One fee. No separate charges for advertising, chargeback recovery, or AVN preparation.
The management fee is a single performance-based rate on monthly GMV: 3.0% under $500K, 2.5% from $500K to $1M, and 2.0% over $1M, with a $2,500 monthly floor and a one-time $2,500 setup. It is capped at $20,000 on the standard tier and $30,000 for enterprise. The term is annual, with 30-day termination for cause and no auto-renewal.
Because of the cap, the effective rate keeps falling as you grow. A brand doing $2M a month would owe $40,000 at an uncapped 2.0%, but the $30,000 cap holds the effective rate to 1.5%.
The rate steps down as you grow, then the cap takes over
Three GMV tiers set the headline rate. The monthly dollar cap then pushes the effective rate below 2.0% at scale.
| Factor | TopRank Fresh Full Service | Typical Agency Model |
|---|---|---|
| Fee structure | Performance-based, 2.0 to 3.0% of GMV, capped monthly; effective rate falls below 2.0% at scale | Retainer plus ad spend percentage plus chargeback percentage |
| Ad management | Included, $0 additional | 10 to 20% of ad spend billed separately |
| Chargeback recovery | Included, no commission | 15 to 25% of recovered amounts |
| AVN / AON preparation | Included | Separate fee, or not offered |
| Accounts per Brand Manager | 9 maximum, contractual | 25 to 40 typical |
| Contract | Annual term, 30-day termination for cause, no auto-renewal | 12-month lock-in, often auto-renewing |
Creative Services are a separate, published-rate add-on, $949 to $1,395 per SKU and $499 per ASIN for the annual refresh, and are never folded into the management fee.
The proof point: Del Real Foods
Not theoretical. A completed engagement in the exact category and channel.
Over about twelve months, Del Real Foods saw roughly 65% revenue growth, close to 10x order growth, a 7.3x return on ad spend, and up to a 50% conversion lift.
Del Real Foods, in four numbers
A completed Fresh engagement in the same category: revenue, orders, return on ad spend, and conversion.
The like-for-like window makes the pattern concrete. Comparing July to December 2024 against the same months in 2025, ordered revenue rose from $1,650,733 to $1,886,730, up 14.3%, while ordered units rose from 163,136 to 209,757, up 28.6%. Units outpaced revenue, which means the growth was won on volume, not bought with discounts. Ad spend of $55,083 drove $403,180 in attributed revenue, a 7.3x return at 13.66% ACOS, and the brand held the #1 position for "tamales" for seven consecutive months.
Like-for-like: July to December, 2024 vs 2025
Units grew faster than revenue, so the lift came from volume, not from discounting.
See your own numbers before you commit to anything.
Request the Vendor AuditHow to start
A free vendor audit, not a pitch.
The audit takes 5 to 7 business days, requires only read-only Vendor Central access, and costs nothing. The findings are yours to keep whether or not the partnership moves forward. If we walk through the audit together and it isn't a fit, you still leave with a quantified picture of your account.
What the free vendor audit covers.
Content audit
Every ASIN scored on title, bullets, images, A+ Content, and backend metadata.
Advertising review
Campaign structure, TACoS, wasted spend, and untapped keywords.
Financial recovery scan
Open chargebacks, shortage claims, and recoverable dollars.
Competitive landscape
Category share, private label exposure, and top-10 position.
Subscribe & Save opportunity
Enrollment, pricing, and projected recurring revenue.
Brand Store evaluation
Quality tier measured against peer benchmarks.
AVN readiness
Your negotiation position, data gaps, and preparation timeline.
Read-only Vendor Central access is all we need to begin.
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A no-cost vendor audit is the fastest way to find out: content gaps, advertising opportunity, deduction exposure, and distribution coverage, quantified against your actual account.
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